SEO for online shops
Search engine optimization (SEO) is an important part of a healthy growth strategy for online shops. It takes investments and continuity, but creates a solid and growing traffic basis without completely depending on marketing budgets.
During the last 20 years I´ve been responsible for SEO for several online shops and gained a deep knowlegde on all levels (strategy, technical implementation and content).
How does search engine optimization for online shops work?
The first step to optimize the SEO efforts for you online shop is always an analysis of the status quo, also called SEO-audit. Your online shop will be checked regarding the following aspects:
- Crawling and indexing from Google
- Keyword focus
- Onpage SEO problems, e.g. outdated internal links
- Offpage SEO problems, e.g. links from weak sources
- Sufficient page speed
- Content is optimized for all device types, foremost mobile
- Duplicate and weak content
Different measurements will derive from the result of the SEO audit which can improve the visibility of your online shop in search engines. These can vary very much between "low hanging fruits" which are easy to achieve (e.g. adapt keyword focus for certain pages) and potentially complex technical solutions (e.g. optimization of page speed). Together we will discuss and prioritize the measurements based on potential and complexity to improve the search engine optimization for your online shop.